Nov. 22nd, 2015

jenniferkoliver: (FFVII | Sephiroth)
Just in case anyone wonders what the fuss is about, the John Lewis TV adverts have become something of a staple of the British festive season and they're always a talking point.

The 2015 ad has been out a while now. I wanted to give it some time to sink in just in case I was wrong on my initial viewing and it wasn't, in fact, a nonsensical, over-sentimental pile of reindeer poo. But nah, I still feel the same. If you haven't seen it: Man on the Moon. Seriously, where do you even begin with that?

Thing is, in the past the JL ad people have done some lovely work. My personal favourite is The Journey from 2012. Its simplicity is what makes it so effective. There are no animation gimmicks. It has a far smaller, cosier scale and scope and is therefore far more accessible to people. The message makes sense, and the story does too. I think this is why I find it so much more powerful and beautiful than the latest one. 2013's The Bear & The Hare had a lot of potential, but for me it leans too heavily on the Disneyesque style of animation and that familiarity takes away from its originality.

But 2015… I don't know. John Lewis haven't just smacked me over the head with the feels stick. They've rammed it right through my chest and are wiggling it about. Unfortunately, all it's doing is giving me a nasty bout of heartburn.

But hey, I'd highly recommend everybody roots for the alternative Darth Vader parody of the ad: Man on the Moon (The Dark Side Version). What I'd give to see this aired on TV instead. :)

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Jennifer K. Oliver

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